Every business and every industry sector has a role to play in making change happen. But what role do businesses and brands have in changing the behaviours of their consumers?
According to a report from the IFC World Bank, the market potential for global impact investing is huge - as much as $269 trillion—the financial assets held by institutions and households across the world—is potentially available for investment. Directing just 10% of this amount into projects focused on improving social and environmental outcomes would go a long way toward providing the necessary funding for the world to achieve the Sustainable Development Goals.
In fact, a report done by Quest Ventures shows that despite the relatively small size of SEA, its impact investing ecosystem has developed significantly over the past 10 years. More than USD904 million has been injected via 225 direct deals by Private Impact investors (PIIs) and the numbers are in the billions for Developmental Financial Institutions (DFIs), the SEA’s impact investing ecosystem has developed significantly in the past decade. Seeing the increased interest in SEA, how do we further attract more impact investors to the scene? One of the methods is to use public relations (PR) to effect real action and change.
How then do businesses, big or small, embed sustainability into the heart of corporations and brands for commercial and societal impact and how can companies use public relations to take up a more dynamic role; as an agent for change and attract investors? What gaps are there in company sustainability strategies that can be addressed by PR?
To answer these questions, I speak to Sarah Craggs, Sustainability Practice Lead, MullenLowe salt, for her expert insights.